2018 Survey

Some initial results

We have received over 135 surveys, aesponse rate, THANK YOU for sending them in. Nearly twice as many were mailed as taken online. For a tech-heavy, tech-savvy population such as Berkeley’s, it strikes me that paper and pen, a stamped envelope are still often the simplest and best tools for the task.

A few results: 18% report annual income under $25,000. An additional 11% reported under $50,000. Especially here in Berkeley, those are tough numbers to live well on. We’re glad we are able to ensure their children have high quality personal libraries, and the sheer fun of receiving a gift book in the mail every month. We’re just as glad to be providing that same fun — along with that same excellent library — to children of the nearly 50% of respondents reporting annual income over $100,000 (over half of whom reported over $150,000).

At both ends of the income spectrum the majority agree or strongly agree that Imagination Library book deliveries have increased the amount of time they read/share book time with their children.

That’s a win for them, for their kids, for all of us. We hope everyone values the books their children receive. We welcome those who are able to contribute, ensuring we’re able to offer it to all our city’s children regardless of income: for only $50 a year, two children’s book costs are covered.