Targeted book giving

So every child can see themselves reflected in their books.


What is Targeted book giving?

Targeted giving provides selected books to children of low income and/or groups historically under-represented in children’s books. We partner with programs serving new parents and young families to distribute books to their clients.

All children deserve to see themselves represented in books they hold and own. Access to books reflecting one’s own culture, race, and family is fundamental to letting children see they belong in books, and books belong to them. As the children’s book industry moves towards capturing the true cultural diversity of our society, we work to ensure children of all colors in our community see themselves and their families in the books they own.

What We Do

We work with a couple of small local organizations serving populations under-represented in the children’s book industry by providing books directly to their clients with “Welcome Baby” tote bags for expectant parents, and tabling at events with books aimed at attendee’s children:

HATCH Community

HATCH Community in Oakland provides trained doulas for expectant mothers under age 25. Many have come out of the foster care system and are emerging from traumatic backgrounds. Doulas work with clients throughout pregnancy, birth, and beyond, providing guidance and education — including the importance of early literacy. We provide doula clients with free “Welcome Baby” book bags containing I Love You Like Sunshine/Te Adoro Como a un Sol and several infant cardboard books.

Berkeley’s Black Infant Health

Berkeley’s Black Infant Health runs expectant mother’s empowerment groups . We supply free “Welcome Baby” book bags to attendees.

Bay Area Hispano Institute for Advancement, Inc. (BAHIA)

We table at Berkeley BAHIA events with Spanish-Bilingual books, and BAHIA’s Centro Vida offers Imagination Library registration cards to their Berkeley resident families.

We canvas for Imagination Library in South and West Berkeley, offering books on the spot for children we encounter at the door. At our Baby Book Club meetings we have Imagination Library registration cards at our events for Berkeley children along with used books for children to choose from and array of demographically targeted new books for parents to peruse and choose from; donation suggested for new books.